Selling automobiles is a tough business, and dealerships always have to be on the cutting edge so that they can remain competitive. Digital marketing may or may not come intuitively, and your Internet sales team may already have implemented some top-tier digital marketing tools, that said it never hurts to know more about these strategies. Organic digital marketing services like search engine optimization (SEO) are known for their high efficacy and being free to implement. Paid advertising campaigns like pay-per-click (PPC), also known as search engine marketing (SEM), are not free, but they are cost-efficient. Many of these paid campaigns cost less to implement than spreading the word on traditional advertising platforms like television, radio, and the classifieds. These paid campaigns are much more effective at placing your website high up on a search engine results page (SERP) and ensuring you get more clicks and, therefore, more conversions.
Automotive
Social Engine Marketing Services
Key to
paid advertising campaigns
The key to paid advertising campaigns is keywords that are relevant, expansive, and exhaustive. Automotive SEM services are not very difficult to implement and working with the right digital marketing firm that also knows the car business is the ticket to success. Three billion people use the Internet worldwide. 93% of those folks begin their online experience with a web search on Google, Bing, or Yahoo! Smart devices that are Internet-connected have increased in use since the early part of the 2010s, and so have mobile-based searches. There are 30 billion mobile-based searches per year in the United States alone, and 12 billion of those searches are for local businesses.
Expanding your digital presence means engaging with millions of potential customers and will give you an edge over competing dealers.
Organic branding
growing your website's presence
Organic branding and growing your website’s presence with tools like SEO can take a while, and sometimes it may take years. Paid campaigns like SEM can expedite the process and give you priority placement on a SERP or increased brand awareness on social media sites in a matter of days. The minimal cost is worth it because your chance at improving your first-generation leads and getting your dealership’s name out there, which is worth whatever money you have invested in your SEM campaign budget. You want to make sure you are relevant and top of mind in an Internet search that is the ultimate goal because that translates into more sales. Remember, you can grow your campaign along with the growth in your business. The more sales and higher revenue you achieve, the more you can put into a campaign if things are slow or stagnant than you can reduce your campaign budget the flexibility is the most fantastic part of all this.
Marketing
SEM, PPC, and SEO
Many digital marketing firms are familiar with SEM, PPC, and SEO, but they need to be right for your business. The auto industry is a unique animal, and automotive SEM services provided by firms that know the landscape will give you peace of mind. There are many firms out there that have longstanding relationships with dealerships and know precisely how auto sales work. Make sure you find the right firm to work with because this is about increasing sales and growing your business. Ultimately, getting your marketing and Internet sales team up to speed with SEM tactics will make your digital marketing goal much more attainable.