When you sign a contract to work with a new car dealership ad agency, what results do you hope to achieve? New customers are the key, and if the strategies are good enough, you will receive plenty of first-generation leads. Many techniques are available, from classified ads to social media and reviews to SEO and even PPC. No matter how large or small your store is, your marketing budget should get divided among all sorts of methods. One crucial aspect of SEO and PPC, the two most popular tactics, is the necessity of advertising on the Bing Network.
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About Search Engine
A lot of people assume that Google is the most widely utilized search engine. It’s so popular that the brand has become synonymous with looking up information on the web. However, the Bing Network is far more ubiquitous than many realize. For one, Bing, Yahoo, AOL, and all of their affiliate websites comprise the Bing Network. As far as desktop searches go, 36% occur on one of these sites. While 62 million users in the U.S. utilize Bing and Google, 66 million only use the Bing Network. If that’s still not enough to convince you to use both platforms, consider this: Windows, Cortana, Alexa, Skype, Xbox, and more all rely on the Bing Network for their internet. Tablets, smartphones, and other screens continue to gain popularity for searches, and your store is missing out on prime advertising. The demographics of Bing Network users are especially telling. Nearly 40% of all Bing Network users are between 35-55 years old, half have a college degree, and a third report an income of $100K or more. These are ideal car buyers, thanks to their disposable income and potential for family growth. Forty percent of total users on the Bing Network research car-related topics. This includes everything from leasing to researching, which models best suit buyers’ lifestyle and budget to how to receive financing.
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PPC Ads
PPC ads are a particular wonder on the Bing Network. Once you place an advertisement on Bing, it goes live on all the affiliate websites so that your exposure multiples significantly. On average, keywords cost less than Google, so that your budget can also go farther. Since Bing is also not as popular, the competition is not as stark, making it an ideal place to promote all sorts of campaigns. In other words, if you’re not Bing as much as you are on Google, you’re missing out on immense opportunities to kick up your ROI. Get in touch with your marketing agency today to find out how you can expand your digital exposure.